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What is Instagram: Everything You Should Know

What is Instagram: Everything You Should Know

Want to Understand Better What Instagram Is?

Indeed, it is worth understanding this social network’s functioning, characteristics, and trends.

Afina, Instagram is one of the most beloved and widespread applications in Brazil and the world.

If this media is the favorite place for users to enjoy and share photos and videos, for companies, it represents an opportunity to get closer to the public.

According to Sprout Social (2019), there are more than 1 billion active users with impressive engagement numbers 15 times more than on other platforms.

Instagram itself has more than 25 million corporate profiles.

8 out of 10 users follow businesses through the app in this scenario.

The numbers are impressive, aren’t they?

Therefore, it is natural that entrepreneurs and marketers want to extract all the potential that the app allows.

If that’s your case, you can give it a like.

In this article, I’ll teach you everything you need about the social network that dominates smartphones today.

Read on and learn what Instagram is and how to use it to revolutionize your business’s digital marketing.

Before continuing, if you want to increase your sales and know the best strategies to promote your business online.

What is Instagram, and what is it for?

Instagram is a social network where users scroll through their news feed to see photos and videos of the people they follow.

As with Facebook, new posts appear in the feed as they are published.

Like Twitter, these updates depend on the profiles the user follows on the platform.

The feature that draws the most care is the focus on visual content.

Thus, the user can share their photos and count on followers, who are the people who decide to receive your updates.

During this relationship, there are interactions.

Among the actions Instagram allows, likes, comments, and tags stand out.

They are primarily responsible for guiding the algorithm and bringing helpful content to the user.

Although the idea initially consisted of fast delivery of images, the application has undergone many changes.

Today Instagram accumulates several features.

In addition, it receives constant updates to improve the user experience further.

And sometimes integrate new features.

Like other social networks, Instagram aims to unite people, encourage them to share moments, and help them become closer.

As a side effect, brands are inserted on the platform.

Thus, Instagram has also become a tool to fuel marketing strategies for companies of all sizes.

How to Register on Instagram?

How to Register on Instagram_

Registering on Instagram is very easy.

Before using the app, you will be asked to create a free account.

In that case, there are two options.

The first is to register manually.

Information such as email or mobile number, full name, username, and password will be requested.

After that, connect.

The alternative is to connect directly with your Facebook account.

Select “sign in with Facebook” in this case and proceed to the next page.

Customizing an Instagram Profile

Instagram customization options are optional but recommended.

That way, people will be able to recognize you and start interactions.

First, enter your first and last name.

Then choose a photo to complement your profile.

Finally, write a short biography of no more than 150 characters.

This is one of the few places on Instagram where you can insert a clickable link.

Use it wisely.

Once that’s done, you’re ready to start following people and sharing experiences on Instagram.

Switching to a Corporate Instagram Profile

Many people come to Instagram to do business.

Changing the personal profile to a business account is recommended in this case.

To perform this action, go to the application settings menu.

It is located in the profile tab (the one containing your photo) and can be accessed by clicking the menu icon in the upper right corner. The gear is at the bottom of the page.

After that, select the “account” option.

Then click on “Switch to a business account.”

This feature opens up new functionality, such as store location, follower analytics, and the ability to create ads on the platform.


It is worth remembering that it is also possible to integrate Facebook fan pages with Instagram accounts. You need to access the “linked accounts” option in the app and give the appropriate permissions.

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